How to Make an eCommerce Website Part 2 | Google Sites Tutorial 2023
In the first part of this tutorial series, we discussed the basics of creating an eCommerce website using Google Sites. We covered the initial setup of the site and how to add pages for the homepage, product catalog, and shopping cart. In this second part, we’ll dive deeper into the customization of the site, including the design, navigation, and checkout process.
Customizing the Design
One of the first things you’ll want to do when creating an eCommerce website is to customize the design to fit your brand. Google Sites offers a variety of templates and themes to choose from, but it’s also possible to create your own custom design using HTML and CSS.
To customize the design of your site, you’ll need to access the “Theme” settings. From here, you can choose a pre-made template or create your own custom design. If you choose to create your own, you’ll need to have some knowledge of HTML and CSS.
Once you’ve selected a template or created your own design, you can further customize it by changing the color scheme, font, and layout. You can also add images and videos to make your site more visually appealing.
Customizing the Navigation
Another important aspect of an eCommerce website is the navigation. You want to make it easy for your customers to find what they’re looking for and navigate through your site. Google Sites offers a simple drag-and-drop interface for creating and editing your site’s navigation.
To customize the navigation, go to the “Navigation” settings and drag and drop pages to create your menu. You can also create subpages to further organize your content.
One tip for creating a user-friendly navigation is to keep it simple and intuitive. Use clear and concise labels for each page and organize them in a logical order. You can also use dropdown menus to further simplify the navigation.
Customizing the Checkout Process
The checkout process is arguably the most important part of an eCommerce website. You want to make it as easy and seamless as possible for your customers to complete their purchase. Google Sites offers several tools for customizing the checkout process, including payment options and shipping settings.
To set up payment options, go to the “Checkout” settings and select the payment method you want to use. Google Sites supports several payment options, including PayPal, Stripe, and Google Pay.
To set up shipping options, go to the “Shipping” settings and select the shipping method you want to use. You can offer free shipping, flat rate shipping, or calculated shipping based on the customer’s location.
One important tip for customizing the checkout process is to make it as simple and straightforward as possible. Don’t ask for unnecessary information or make the customer jump through hoops to complete their purchase. Keep it simple and easy to use.
Final Thoughts
Creating an eCommerce website can seem like a daunting task, but with Google Sites, it’s easier than ever to get started. By following the tips and tricks outlined in this tutorial series, you can create a professional and user-friendly eCommerce site that will help you grow your business.
Remember to focus on the design, navigation, and checkout process to create a site that is both visually appealing and easy to use. And don’t be afraid to experiment and try new things to find what works best for your business.
With the right tools and strategies, you can create an eCommerce website that will help you succeed in today’s digital marketplace.
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