DEATH / OBITUARIES : Jerry Retzloff, longtime Lone Star beer rep has died, according to a statement posted online on March. 11, 2020.
We learned of the deceased through the following tribute posted on social media.
Jerry Retzloff, longtime Lone Star beer rep, coiner of the phrase “Long Neck,” Willie Nelson running buddy and all-around prince of a guy, has died. So pour out 1/2 a Lone Star in his honor tonight and drink every last drop of the rest. He earned it. https://t.co/dUmR0o2sVu
— John Spong (@sponglr) March 11, 2020
Sad news about a great guy I was lucky enough to spend a little time with. To get a sense of the legend that was, read this incredible story by @TexasMonthly’s @sponglr https://twitter.com/sponglr/status/1237842913268137986 …